Business Fundamentals

What gets measured gets done! GMCG Consulting helps companies develop the Business Fundamentals necessary for making critical decisions, gauging their success, and projecting into the future.

Measuring Your Bottom Line

Financial reports tell only one side of the story. Your bottom line may have improved—but which customers were responsible? What did they buy, and who sold it to them? How did your customer service—or the quality of your product—affect their final purchasing decision? Behind every thriving business is a set of key success factors that drive results—and not all of them are financial. GMCG works with companies to define and implement a set of business fundamentals geared toward measuring both financial and non-financial success factors.

Aligning Your Strategic Vision

When you know what makes your business successful, you can begin managing your success factors. GMCG promotes the adoption of business fundamentals in the form of financial, non-financial, backwards-looking, and forward-looking measures. We recommend that clients develop at least ten measures based on the table to the right.

Planning for the Future

GMCG works with you to find the ideal balance between these measures. Once you’ve got the fundamentals down, you can begin working them into your review processes to drive sales. Failure to plan is planning to fail. Contact GMCG today for an obligation-free consultation, and we’ll help you implement annual and rolling plans built around the key success factors of your business.
Financial Measures These measures are the traditional indicators of a business’ success, such as:
  • • Profit and loss
  • • Balance sheet
  • • Cash Flow
  • • Ratios and margins
  • • Breaking even
  • • Funding
Non-Financial Measures These measures are not always readily apparent, but give you vital information on how your business is performing. Get these down, and you will see a dramatic improvement to your bottom line:
  • • Customer satisfaction
  • • Product quality
  • • Delivery times
  • • Customer retention
  • • Employee training
  • • Market share
Backwards-Looking Measures These measures tell you if you have achieved your goals. They involve data as recent as last week’s sales or as distant as last year’s performance. It’s good to know where you’ve been—but it’s even better to know where you’re going.
Forward-Looking Measures To be forewarned is to be forearmed. These measures allow you to make informed decisions and adjust your business’ course in reaction to new information:
  • • Sales pipeline
  • • Supplier forecast
  • • Cash flow forecast
  • • Stock forecast—and much more